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To make lips look smaller: (A) Play up another area of the face, like eyes or cheeks. (B) Use a neutral-toned lipstick to de-emphasize lips. (C) Apply lipstick directly from the tube--no brush, no liner. (D) Blot color so there's just a residue of pigment rather than shine. Rory Evans, "Lipstick 101," Allure Magazine, April 1999